Emphasis, which refers to paying close attention to something significant, can be tricked into underestimating that significance by emphasising it less than it deserves. The goal is to let the viewer decide where to place attention. This is where the concept surfaces - ‘De-emphasising the Emphasis’.




This concept is executed by selecting visually loaded environments and incorporating the human figure to add interest in the game of de-emphasising the emphasis.


"The idea is not to use the power of the art principle, emphasis; but rather let the emphasis travel as per the choice of the viewer."

The environmental visual elements are in itself a powerful focus of this frame and keeping the subject intact allows the viewer to choose their point of focus.

Let’s play the game. Where would you focus your attention in these frames?
Huge shout out to Priyanka @priyankagahlot971 for not only being an amazing subject in these frames, but also for ideating the concept and drafting the write up! Stay tuned for more collabs to come…